And thus began the Content Café
We began producing recipe content for NESCAFÉ and Starbucks, starting with research and developing the shoot’s art direction through a series of pre-production rounds. We then produced the videos and stills, and followed through with the post production work, and subsequent digital deliverables for global markets.
As this was a new offering of our business, I was responsible for creating the systems and ways of working for the creative studio. I also oversaw all creative direction before the shoot, on set, and during post-production. This was my first real foray into production and a fantastic opportunity to learn and grow in this area.
