Jade Mitchell’s Corporate Monsters

Jade Mitchell’s Corporate Monsters

One of the best parts of being a graphic designer is when you get asked to create a look and feel for a friend’s brand – that includes monsters.

Knowing Jade as I do meant that I had special insight into her offbeat sense of humour and her unique writing style. Starting with a couple of suggested illustrations, I began sketching and working out these little critters and their personalities. I illustrated them in a watercolour/marker style while still maintaining them as vectors, so that Jade can reuse them on whatever she needs.

This little freaky family of monsters is set to grow in the future…watch this space 🙂

Personal work

I love design, to the point that if a menu uses comic sans, I question the quality of the food. Poor kerning makes me twitchy and pixellated prints cause me great distress. I love typography, I love special finishes, I love beautiful responsive websites.

But what I really, really love is to create things that bring a smile to someone’s face or make them feel appreciated. Which is why I have hundreds of personalised Facebook posts, birthday decor, wedding stationery, random doodles and invitations taking up so much space on my computer! I hope you enjoy these as much as I did creating them 🙂

1st For Women Competition

1st For Women ran a Mother’s Day competition via email, where reduced spa packages were up for grabs. This was such a great, girly project to work on – loved every minute!

1st For Women Online Advertising

I worked on numerous online banner sets and mailers for this brand. My main concern was to keep the creative fresh as the sets were often placed in the same booked spots each month. To limit banner fatigue, each set looked different, had a different message and varied when and where the logo would be displayed. Tactical banner opportunities were also used, where messaging and placement would reference trending topics – these were particularly popular.

IEC 2014 National Elections

The IEC ran a pre-election campaign to encourage South Africans to vote in the National Elections 2014. The campaign focused on personal reasons to vote across a diverse range of characters.

I was responsible for the management of the design team on the digital creative, as well as assisting in its creation.