Sanlam Sales Kit

Concept Development / Print

To reach the lower LSM with its products, Sanlam requested a design of a portable pack that contained everything a rep might need to make a sale.

I used colour coding for the different products to simplify the user experience, as well as creating several different tools, like a decision tree and quick reference guide. These slotted into a fold out, briefcase-like box, making the entire kit portable and lightweight.