1st For Women Online AdvertisingConcept Development / Illustration / Mailers / Online Advertising
I worked on numerous online banner sets and mailers for this brand. My main concern was to keep the creative fresh as the sets were often placed in the same booked spots each month. To limit banner fatigue, each set looked different, had a different message and varied when and where the logo would be displayed. Tactical banner opportunities were also used, where messaging and placement would reference trending topics – these were particularly popular.